About
3/One Consulting
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3/One Consulting is an ICF-certified executive coaching and strategic facilitation practice that supports leaders who are seeking improved and sustained performance for themselves, their teams and businesses.
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We believe every executive and business leader should approach change and decisionmaking the way a baseball hitter faces a 3-ball, 1-strike count – with confidence knowing that they are going to be successful.
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With the right mindset – gained through working with a critical thinking partner – every one and every team has the potential to make the bold decisions required for change.
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Live life (and business) like a 3-1 count. Swing for the fence.
Our Services
One-on-One & Team
Executive Coaching
Team Development Workshops
Facilitated Strategic Planning
We believe that alongside every successful executive is a trusted confidant and critical thinking partner. In today's rapidly evolving business landscape, leaders face an array of challenges that demand not only their expertise but also their ability to navigate complexity with clarity.
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Our one-on-one executive coaching services (booked in 30- or 60-minute sessions) are designed to be your unwavering support system, offering a unique blend of guidance, insight, and expertise to help you thrive in the face of adversity.
As your dedicated critical thinking partner, we're committed to helping you harness your innate potential, refine your leadership skills, and unlock the full spectrum of opportunities that await. Join us in this transformative journey, and let's together redefine what it means to excel in the world of business leadership.
Our mission is to empower your team with the tools, strategies, and insights needed to thrive in today's competitive landscape. In a business career that has now spanned more than 25 years, we have gleaned many tools that are easily transferable to executives and executive teams:
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Behaviour Change: Designed to create change in teams, consumers (even teenagers) with a hands-on session that is filled with both theory and application.
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Presentation Skills: We apply the art of brand and storytelling to help executives become more persuasive leaders.
With our carefully curated series of team improvement workshops, we are dedicated to guiding your executive team towards its highest potential. Join us on this transformative journey as we work together to unlock the full spectrum of possibilities, foster collaboration, and cultivate a culture of innovation that will propel your organization to new heights of success.
Let us be your our trusted partner in the art and science of strategic planning. In today's rapidly evolving business landscape, adaptability and foresight are the cornerstones of success. We understand that crafting a strategic roadmap that not only charts a course for growth but also navigates the complexities of a changing world is no small feat. With a laser focus on strategic planning, we are dedicated to helping organizations like yours envision, articulate, and execute strategies that drive sustainable results.
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Our team of seasoned experts combines analytical rigor with creative thinking to transform your challenges into opportunities. With years of strategic planning across a wide spectrum of business areas, this isn't a a one-size solution:
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Brand planning and strategy
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Digital and Omnichannel planning and strategy
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Business evolution and strategy
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CLIENTS
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About MARTY
Marty Yaskowich is the founder and principal of 3/One Consulting. After a 25+ year career that included executive leadership roles in advertising/digital agencies and software companies, he transitioned to full-time coaching and consulting to support future business leaders.
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This allows Marty to utilize his greatest skills and assets in support of others:
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empathetic coaching and mentorship
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strategic planning and facilitation
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presentation skills and storytelling
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During the span of his career, Marty has led strategic planning initiatives and/or business development pitches for some of North America's biggest brands. Throughout his life, competitive sports has played a defining role, first with junior football and hockey, and later competing in marathons and completing the Ironman triathlon. Today, he spends his leisure time wakesurfing and pursuing the elusive 'scratch' handicap on the golf course.
Education & EXPERIENCE
2023
Associate Certified Coach
International Coaching Federation
Marty is an Associate Certified Coach (ACC) credentialed through the International Coaching Federation. As of November 2023, he has has completed more than 100+, one-on-one coaching hours including direct mentor coaching and 110+, in-class hours.
2017-2022
VP, Sales & Interim CEO
iQmetrix
Marty joined iQmetrix to head up global sales and unlock new markets for the 20-year-old software company. Just days before the pandemic began, he was named Interim CEO and led executive planning and leadership for 300+ employees across five offices for almost two years.
2005-2016
EVP Chief Innovation & Growth
DDB Canada
In addition to leading the digital/social media divisions for Canadian advertising juggernaut DDB, Marty championed integrated planning and played a key role in every new business pitch for the agency for more than 5 years.
1992-1996
Bachelor of Arts
University of Regina
Born and raised on the prairies, Marty completed his undergraduate degree (with a major in Political Science) at the University of Regina where he also played junior football with the Regina Rams and later Junior B hockey with the Regina Capitals.